Join WBPM’s Bob Miller to “Take The Plunge” with Music & Entertainment from WBPM’s Jimmy Lyles!

Date: Saturday, February 25, 2023
Time: Registration at 10 am | Opening Ceremony 11:45 am | Jump 12 pm
Location: Berean Lake , 49 Reservoir Road, Highland , NY 12528
Contact: Kyle Marin [email protected]

The first Subzero Heroes was held on a chilly morning in February 2010 when 25 brave souls jumped into a frozen lake and approximately 80 others watched (and laughed). Since then, the event has expanded dramatically. Subzero Heroes is one of our most popular fundraisers — and because of the strong media interest, one of our most visible. Funds raised for Subzero Heroes helps support the Alzheimer’s Association’s goals of advancing research for the prevention, cure and treatment of Alzheimer’s disease and providing support and assistance to the 5.4 million afflicted and their families. The event is assisted by the Ulster County Sherriff’s Department  to keep jumpers safe as the plunge into the icy waters of Berean Lake in Highland, NY.


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